Privacy Policy
By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Site.
1. What Personal Data We Collect
We may collect the following types of personal data, depending on how you interact with our Site:
a) Information you provide directly:
- Your name and email address, if you subscribe to our newsletter or mailing list
- Your name, email address, and any content you submit, if you leave a comment on a blog post
- Your name, email address, and message content, if you contact us through a contact form or direct email
b) Information collected automatically:
- Standard technical data such as your IP address, browser type, device type, and operating system
- Pages visited, time spent on the Site, and referring website, collected through cookies and similar tracking technologies
- Approximate geographic location, inferred from your IP address
c) Information from third-party tools: If we use analytics tools (such as Google Analytics) or advertising/tracking pixels (such as Meta/Facebook Pixel) now or in the future, these tools may collect additional data about your browsing behaviour on our Site, in accordance with their own respective privacy policies. We recommend reviewing the privacy policies of these third-party providers directly for further detail.
2. How We Use Your Personal Data
We use the personal data we collect for the following purposes:
- To operate, maintain, and improve our Site and its content
- To send newsletters, updates, or promotional content, where you have opted in to receive them
- To respond to your enquiries, comments, or feedback submitted through our contact forms
- To understand how visitors use our Site, in order to improve content, layout, and user experience
- To detect, prevent, and address technical issues, spam, or misuse of our Site
- To comply with applicable legal obligations
We will not use your personal data for purposes beyond what is stated in this Privacy Policy without obtaining your further consent, unless permitted or required by law.
3. Legal Basis for Processing (Consent Under the PDPA)
Under the PDPA, we generally rely on your consent to collect, use, and disclose your personal data. By voluntarily providing your personal data to us — for example, by subscribing to our newsletter, leaving a comment, or submitting a contact form — you consent to our collection, use, and disclosure of that data in accordance with this Privacy Policy.
4. Cookies and Similar Technologies
Our Site may use cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and gather analytics about Site usage.
Types of cookies we may use:
- Essential cookies — necessary for the Site to function properly
- Analytics cookies — help us understand how visitors interact with our Site (e.g. Google Analytics)
- Preference cookies — remember your settings and preferences for future visits
Most web browsers allow you to control cookies through your browser settings, including blocking or deleting cookies. Please note that disabling certain cookies may affect the functionality of our Site.
5. Third-Party Links and Embedded Content
Our Site may contain links to third-party websites, or embedded content such as social media posts, videos, or widgets from platforms like Instagram, YouTube, or Pinterest. We are not responsible for the privacy practices or content of these third-party sites or platforms. We encourage you to review the privacy policies of any third-party sites you visit via links on our Site.
6. Disclosure of Personal Data
We do not sell your personal data to third parties. We may disclose your personal data in the following limited circumstances:
- To service providers who assist us in operating our Site (e.g. web hosting providers, email marketing platforms), who are bound by confidentiality obligations
- Where required to comply with applicable laws, regulations, legal processes, or government requests
- To protect our rights, property, or safety, or that of our users or the public
- In connection with a business transfer, such as a merger, acquisition, or sale of assets, where personal data may be transferred as part of that transaction
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. For example, newsletter subscriber data is retained until you unsubscribe or request deletion, and contact form submissions are retained only as long as needed to address your enquiry.
8. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of your personal data.
9. Your Rights Under the PDPA
Subject to certain exceptions under the PDPA, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete personal data
- Withdraw consent for the collection, use, or disclosure of your personal data
- Request deletion of your personal data, where applicable
To exercise any of these rights, please contact us. We will respond to your request within a reasonable timeframe, in accordance with the PDPA.
10. Children’s Privacy
Our Site is not directed at children under the age of 13, and we do not knowingly collect personal data from children under 13. If we become aware that we have inadvertently collected personal data from a child under 13, we will take reasonable steps to delete such data promptly.
11. International Data Transfers
If any personal data is transferred to, stored, or processed in a location outside of Singapore (for example, through third-party service providers such as cloud hosting or email marketing platforms based overseas), we will take reasonable steps to ensure such data continues to receive a standard of protection comparable to that under the PDPA.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us.